With pun-filled taglines like “Halal, could it be me personally you are looking for? ” and “You had me at halal, ” Muzmatch might seem like merely another quirky dating app — but there is alot more to it than that.
Muzmatch is directed at finding wedding partners for Muslims all over globa world — and it claims become near to striking one million users globally.
Running in just about any nation (though it really is most widely used within the UK, US, and Canada), the location-based software shows users probably the most appropriate individuals near them predicated on a “sophisticated algorithm” which considers a variety of facets on the basis of the information they offer within their pages.
Muzmatch had been the brainchild of 34-year-old Shahzad Younas, a previous morgan stanley banker whom told Business Insider he left their task in June 2014 to master just how to build apps after he previously the concept for the business.
“I was thinking, ‘Why is no body doing an application for the Muslim market? ‘” he told company Insider. “We did not have such a thing, we had been nevertheless on websites. “
The audience, and the problem” — something other companies had a lack of expertise in as a Muslim himself, he said he understood “the market.
“For Muslims, wedding is this kind of big element of your life, ” he explained. “we do not actually date, we marry. “
He included that the Muslim market ended up being generally speaking “at least 5 years behind the conventional market and dating apps” with primarily platforms that are web-focused therefore he decided to help make Muzmatch mobile-only. Continue reading